I am a Supermarket Addict

In 36 hours since landing in HK, I've been to my favourite supermarket, City Super in the IFC no less than 4 times. Never buying much but simply gawking at the aisles and contemplating HKD72 dollar puddings and HKD36 dollar Mueller's Yoghurt Corners (outrageous really but...)

Admittedly it is very sad for someone to be spending at least 45 minutes of their time in a supermarket not buying anything but simply gawking at the umpteen different types of butter and the availability of every kind of chocolate under the planet - for those who are wondering what I'm looking at, it's deciding if gourmet chocolate like Michael Cuizel (mentioned in this book called Temptation, a book best described as a 'scholarly look into the world of Chocolate' - you may have heard of wine grand cru - but chocolate grand cru?) is really worth buying or should one go with the now very Establishment-unhip Green and Black (organic but owned by Cadbury - some contradictions there) or perhaps the tried and very very tested Valrhona. Or maybe just save the bucks for something else.

Two items caught my attention:


The Bagels - I have a weakness for bagels. They cost the stupid earth and beyond in KL (seen the price at BSC? - perhaps it is time to learn how to make the little buggers) and are foul and frozen. Fresh ones necessitate a visit to Bagel Station in Avenue K - far too far for a bagel.

Then there was this!

My branding fascination reached new heights with this. Who said Brits are stodgy? THey certainly aren't when it comes to food and food packaging (Innocent smoothies get my vote for starting this trend). The name of course, invokes all manner of the right feelings and sensations, when it comes to deep, dark, sinful, straight of the Menu in Satan's Kitchen chocolate pudding - GU. What a name. Goo. Perfect when you think of chocolate pud, dripping with thick chocolate sauce. And of course, black packaging. Perfect to create that illusion of something exclusive, refined and totally classy. (black clearly, is still the new black, is still the new black) - it's a pity black's conventional association as a clothing colour ("slimming") has zero application when it's used to wrap the mother of all calorific sins....

HKD76 - but damn, can't well have it without some cream poured over it now can you? Memo to self - check out price of microwavable chocolate pud at Marks and Sparks...

Tomorrow - Krispy Kreme and Why Americans are Understandably Obese...